Following the success of receiving the Tripadvisor Travellers’ Choice Awards 2024, favehotel Solo (Manahan Solo and Solo Baru) has once again achieved recognition, winning the Best Brand and Innovation award in the Budget Hotel category for the Solo Raya region in 2024.

favehotel Solo (Manahan Solo and Solo Baru) has received this award for the second consecutive year from the Solo Best Brand and Innovation (SBBI), which was presented at the SBBI Award 2024 ceremony held at Alila Hotel Solo on Thursday, June 20, 2024.

“This award is a great honor for us, demonstrating that the favehotel brand, both at favehotel Manahan Solo and favehotel Solo Baru, continues to excel in the Best Brand category for budget hotels. This achievement proves that we consistently maintain the quality of our services and facilities for our guests, and we continuously innovate to provide excellent products and services,” said Khuswatus Solikhin, Hotel Manager of favehotel Solo (Manahan Solo and Solo Baru).

Additionally, Nonik Ratna Dewi, Public Relations Coordinator of favehotel Solo, stated, “With the rapid advancement of technology in the digital era, which is currently dominated by the millennial generation characterized by their preference for technology-based hotel bookings, we are continuously improving and implementing various digital innovations to facilitate hotel bookings for millennials, focusing on marketing through social media and other digital platforms to ensure our brand is easily accessible.”

“Furthermore, internally, we are also enhancing our digital-based processes, such as online check-in, payment systems using transfer methods or QRIS, and providing all in-room information via QR Code, along with Smart TV facilities in the rooms.”

The SBBI Award is an accolade presented by Solopos Media Group to brand owners based on consumer choices in Solo and its surroundings. The Solo Best Brand and Innovation (SBBI) Award 2024 features 83 award categories. The research conducted for the SBBI Award uses the brand equity concept, measuring brand strength through several variables such as brand awareness, market share, satisfaction, usage, brand loyalty, and perceived quality.